As we said, in total the 2,655 games have generated 1,652 million views and a viewing time of 255.600 hours.

The benefits of having your own OTT for a basketball federation.

The development of an own OTT (Over-The-Top) platform represents a key strategic tool for basketball federations, providing significant benefits for all their sectors, from players and coaches to fans, sponsors and managers.

First of all, an OTT allows you to centralize and personalize the dissemination of content. From live streaming of games to highlights, interviews and training sessions, everything can be accessible in a single digital space. This not only strengthens the identity of the federation, but also ensures that the community has access to exclusive and quality content.

For players and coaches, this platform becomes an invaluable resource for technical and tactical analysis. Having an archive of games, highlights and learning sessions allows you to improve sports performance and continuous training. Likewise, the lower categories can be inspired by seeing their references compete.

As for fans, an OTT of its own encourages a more direct connection with basketball. It allows you to enjoy live games from any device, access exclusive content and feel part of the sports community. This drives engagement and growth of the fan base.

Sponsors also find great value in an OTT, as it amplifies their visibility through custom integrations into the platform, increasing return on investment. For their part, managers can take advantage of the data generated by the platform to make more informed decisions, such as adapting communication strategies or identifying new growth opportunities.

In summary, a own OTT positions the basketball federation as a modern and innovative organization, promoting the comprehensive development of the sport and consolidating its relationship with all its sectors.